Who is Coastal Consulting?
We're a people-first leadership organization invested in the value HubSpot and Salesforce provide. As marketers turned marketing automation nerds, we're focused on helping B2B Enterprise organizations develop processes, implement thoughtful automation, and personalize communications at scale leveraging HubSpot and Salesforce.
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How to use this guide:
This brand guide is a digital rulebook that specifies every aspect of the look and feel of the Coastal Consulting brand. Use this guide as an instruction manual on how to create quality content that represents Coastal Consulting and our internal values.
Brand Voice
The Coastal Consulting voice is confident and friendly. As a people-first learning organization, we don't over complicate our messaging, and we speak as though we're talking to a friend.
Brand Tone
Our brand tone can be described as helpful and engaging, with a splash of cheeky when appropriate. The tone should be slightly adjusted to fit the audience and the platform. For example, the tone on Facebook is casual, while the tone on LinkedIn is professional.
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Image Sizing
- Header: 1440 x 1800 px
- Side Image: 534 x 632 px
Headers: 600 x 200 px
Each module has a default image. Review the default image sizing and adjust website images before upload.
Reference Sprout Social's size guide for always up-to-date sizing.